Sei Expands Distribution Strategy with Mobile Innovation Program

Sei Expands Distribution Strategy with Mobile Innovation Program

Sei will launch a $5M Global Mobile Innovation Program to accelerate real-world blockchain adoption across consumer devices. As part of this program, a next-generation crypto wallet and discovery app will be developed to onboard global consumers. Following development, the Sei-based app will explore enabling stablecoin payments functionality.

NEW YORK, NY – December 10, 2025 – Sei, the world’s fastest blockchain, today announced a major initiative to expand their distribution strategy with global consumers. Under this rollout, a next-generation crypto wallet and discovery app will be developed with plans to introduce stablecoin payments across consumer hardware devices like mobile phones.

"This initiative represents a watershed moment for blockchain adoption," said Jeff Feng, Co-Founder of Sei Labs. "By embedding Sei's high-performance infrastructure directly into smartphone ecosystems, we're not just solving the onboarding problem—we're reimagining how billions of users will interact with digital assets in their daily lives."

The user onboarding experience of the forthcoming app will be seamless using Google IDs, and will feature integrated multi-party computation wallet security, curated access to top crypto decentralized applications, and support for both peer-to-peer transfers and consumer-to-business transactions.

This move represents a fundamental shift in blockchain adoption strategy. Rather than requiring users to seek out crypto applications, Sei is leveraging mobile phone ecosystems to embed web3 capabilities directly into the devices and retail experiences that consumers already use daily.

"We're moving from a world where crypto is something you have to find, to one where it finds you," added Jay Jog, Co-Founder of Sei Labs. "With sub-400ms finality and the ability to process thousands of transactions per second, Sei's infrastructure is uniquely positioned to handle the demands of mainstream consumer applications."

The collaboration also strengthens Sei's position in the competitive landscape of high-performance blockchains. While other chains focus on crypto-native audiences, Sei is targeting mobile phone ecosystems to open direct distribution channels to hundreds of millions of mainstream consumers.

About Sei

Sei is a blockchain designed for fast, cheap financial transactions, combining the network effects of Ethereum with the performance of Solana. Sei has processed more than four billion transactions across more than 80 million wallets and has become the #1 EVM chain by number of active users. The team is backed by top investors such as Multicoin, Jump, Coinbase Ventures, and Circle Ventures – and includes talent from companies like Robinhood, Google, Coinbase, Databricks, Uber, and Goldman Sachs.

To learn more about Sei, visit www.sei.io.